Wal-Mart to launch teen fashions from Miley Cyrus

NEW YORK (AP) - Wal-Mart is launching a new fashion line with teen star Miley Cyrus and BCBG designer Max Azria for the critical back-to-school shopping season.

By: Associated Press | WNCT-On Your Side
Published: June 03, 2009

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NEW YORK (AP) - Wal-Mart is launching a new fashion line with teen star Miley Cyrus and BCBG designer Max Azria for the critical back-to-school shopping season.
The exclusive collection will be called Miley Cyrus & Max Azria. About 90 percent of the clothing and accessories will sell for $12 or less.
The rock music-inspired line debuts in all stores in August. It will be part of a triad of Wal-Mart-exclusive collections aimed at teens. The denim-based L.E.I. brand and surf-inspired Op also produce lines just for Wal-Mart.
The discounter has been one of few bright spots in the retailing sector as the economy soured. Wal-Mart has maintained that it's rapidly taking market share away from rivals as shoppers look to cut costs.

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