Verizon's big ad push for Android targets iPhone

NEW YORK (AP) - Verizon Wireless is running an aggressive TV ad campaign for a new Motorola phone, squarely targeting the iPhone and championing Google software as an alternative.

By: The Associated Press | WNCT
Published: October 19, 2009

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NEW YORK (AP) - Verizon Wireless is running an aggressive TV ad campaign for a new Motorola phone, squarely targeting the iPhone and championing Google software as an alternative.
The spots for the "Droid" phone, which started this weekend, list features that the iPhone lacks, such as a physical keyboard and the ability to run multiple applications simultaneously. It ends with the tag line "Everything iDon't. Droid does." The spots don't show the phone or reveal a price or a launch date more specific than "November."
It's not clear how much money Verizon is putting into the campaign. It comes at a sensitive time for the iPhone, as user frustrations have been mouting with the network run by AT&T, the sole U.S. carrier for Apple Inc.'s phone.

(Copyright 2009 by The Associated Press. All Rights Reserved.)

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