NC health insurer add online rating service for consumers

North Carolina’s largest health insurer has hired a firm to run an online rating service of the state’s doctors.
   
The move by Blue Cross and Blue Shield is part of a push by insurers and regulators to make the health care system more transparent for consumers.
   
Blue Cross covers more than 3.7 million people and its online ratings will use only non-medical measures.
   
Critics question whether limited information on doctors’ personalities and other non-medical factors will really help consumers.
   
The North Carolina Hospital Association started posting comparisons online last year.