Most people would agree that now probably isn't the best time to start a new business – unless your business is recession-proof.
And the one thing people still do during a recession is drink beer.
While beer consumption is down by a few percentage points, the experts say beer is recession resistant and things aren't nearly as bad as in other industries.
In fact, people don’t drink as much wine, but do drink beer in tough economic times.
Josh Brewer – yes his last name is Brewer – is the brew master for the newest microbrewery in the East: Mother Earth Brewing Company.
It will be in a vacate building on the corner of Heritage and Broad streets in Kinston.
"All the fermentation tanks will be along this wall,” said Brewer, pointing to one side of what now looks like a dank, empty basement.
But why open mother earth brewing company now – especially with a price tag of $1.5 million? Why take the risk it?
Brewer gave two reasons: time and passion.
"The craft beer movement is like drinking fine wine,” Brewer said.
"I think in the times, the way they are now, I still think people will want to buy a product that is a first class product, that actually will be handcrafted and homegrown in Eastern North Carolina," added Trent Mooring, president of Mother Earth Brewing Company.
But Mooring says don't expect a trendy pub. The brewery will make, store and distribute locally grown beer.
The group hopes to pour their first glass there sometime the late summer or early fall.
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