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Yahoo, Microsoft to begin their Web ad partnership

Yahoo, Microsoft to begin their Web ad partnership

WASHINGTON (AP) - Microsoft Corp. and Yahoo Inc. have received clearance from regulators in Washington and Europe to proceed with a search partnership intended to challenge industry giant Google Inc.


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WASHINGTON (AP) - Microsoft Corp. and Yahoo Inc. have received clearance from regulators in Washington and Europe to proceed with a search partnership intended to challenge industry giant Google Inc.
The companies announced Thursday that the partnership has been approved without restrictions by the Justice Department and the European Commission. Under the 10-year agreement, Microsoft's Bing search engine will process all search requests and steer search-related ads on Yahoo.
The companies said they will begin implementing the deal in the coming days and expect to complete the process by early 2012.

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